Fashion industry is composed of very diverse agents, such as those dedicated to the mass marketing of products (retail) or those who, on the other hand, prefer to create more exclusive and “couture” products. Fashion has evolved along with technology. It has rapidly embarked on online sales and digital transformation. We find a market so mixed that it ranges from eco-fashion to interactive clothing, all of which generates diverse and unique requirements from this industry.
This is a branch that usually have a lot to do with the entertainment industries, especially with intellectual property.